Two Million Viewers Tune in to August 1 Two-Hour Premiere

Mad Men’s Second Episode, Season Four Attracts

2.5 Million Total Viewers

New York, NY – August 2, 2010 – AMC’s third original series, Rubicon, premiered on Sunday, August 1 from 8 – 10pm ET and became the network’s highest-rated and most-watched original series premiere ever. The newest original drama attracted two million total viewers and garnered a 1.5 HH rating. Airing directly after the two-hour Rubicon premiere, last night’s second episode of Season Four’s Mad Men attracted 2.5 million viewers and received a 2 HH rating.

“With last night’s premiere of Rubicon, AMC is now three for three with our original series,” said Charlie Collier, President and General Manager of AMC. ”Rubicon joins our hit series Mad Men and Breaking Bad – cementing AMC’s Sunday night as the place to go for premium programming on basic cable.”

Inspired by the suspenseful and high-stakes political whodunits of the 1970s – from The Parallax View to All The Presidents Men – Rubicon is a modern-day political conspiracy thriller that taps into the collective paranoia of a post-9/11 era. Executive produced by Henry Bromell (Homicide: Life on the Street, Chicago Hope, Brotherhood) and produced by Warner Horizon Television, Rubicon stars James Badge Dale (The Pacific, The Departed) and Academy® Award nominee Miranda Richardson (Sleepy Hollow, Harry Potter and the Goblet of Fire). Following its debut, Rubicon will move to its regular timeslot, airing Sundays at 9pm ET/PT.

Prior to last night’s two-hour premiere, AMC made the first hour of Rubicon available as a sneak peek on-air in prime-time, as well as on VOD, iTunes and Hulu, and generated 4.6 million views.